Bonzai: Thoughts and Expressions

"E" is for Entrepreneur

E Myth Mastery by Michael L. Gerber was my first foray into what some refer to as the “Cult of Michael Gerber”. This is actually a follow-up book to the original titled E Myth Revisited and was basically a sort of “brush up” to that original title. I probably should have listened to these books in order but this was the one that was available at the time and I just grabbed it.

Mr. Gerber forced me to take a look at business in a new way, and in that regard, I say that this is an excellent book. It doesn’t just rehash the old “try hard & stay focused” thoughts about running a business but rather it focuses on what Michael views as the three primary roles of those involved in a business: Entrepreneur, Manager, and Technician. Without going into too much detail here, he describes how most small business owners get caught up in the role of “technician” or “manager” and as such, never allow the business to mature to a point in which the owner has the ability to work ON his business as opposed to working IN the business in the role of "entrepreneur".

Although there was a fair amount of ‘story telling’ in this book, the key concepts seem golden to me and immediately struck a chord. I will definitely be getting the predecessor to this book and will be studying it thoroughly. In the mean time, I would say that this book is definitely worth your time if you are involved in or are thinking about running a small business.

Bonzai Book Score: 4 out of 5

posted by Bonzai @ 8:13 AM